billboards

Women on the Big Screen: Elad Lassry Takes on the High Line Billboard

Elad Lassry, Women (065, 055), 2012. (Courtesy the artist and High Line Art)

When the artist Elad Lassry was asked to design an image for the billboard that overlooks the High Line park, he had to put aside some of his usual working methods. “I don’t normally do commissions,” he told The Observer over the phone from his Los Angeles studio, “or make work for a specific occasion.” But the invitation also presented an issue of scale. Normally, Mr. Lassry’s photographs are roughly 11 x 14 inches, proportions derived from a conventional headshot. Even when he presents his short films, as he did for his solo exhibition at the Whitney Museum in 2009, he projects them at roughly the same headshot size. The High Line billboard, on the other hand, is 75 x 25 feet, wider than the average IMAX screen. Read More