Notorious VIP: After a Stumble, an Online Art Fair Embraces Its Tech Side

A screen capture from VIP 1.0.

Let’s assume for a moment that Amazon.com is the best way to sell something to someone else online, the Platonic ideal of website retail. Imagine a version of Amazon.com that exists for just one week a year and requires you to have a little instant message conversation with a salesman as the first step to any transaction. If he likes you, or you’re known to him, he might take you to a “private room,” identical to any other inventory page, but where they keep the really good thriller novels. Fair warning! This version of Amazon.com has a reputation for being a little quirky technically as well. The chat function isn’t reliable, and the whole site once had to be taken offline for several hours, during that week of its existence. Read More