Perry Rubenstein Gallery in Los Angeles announced this week that they now represent photographer Iwan Baan. As part of the news, the gallery also announced that Mr. Baan’s instantly-iconic aerial photograph of New York in the wake of Hurricane Sandy–The City and the Storm, which graced the Nov. 12 cover of New York magazine–will be sold in an edition of 10, with each photograph priced at $100,000. All proceeds will go to the Mayor’s Fund to Advance New York City, which supports Hurricane Sandy relief efforts. In addition, the design store at the Museum of Modern Art in New York will sell posters of the image, priced at $20 a piece with all of the money going toward Hurricane Sandy relief in perpetuity.
Last spring, when New York-based art dealer Perry Rubenstein announced that he and his wife Sara Fitzmaurice, head of the PR company Fitz & Co., would be making the move to Los Angeles, he said he’d be opening a gallery there in fall 2011. Well, it’s been a bit delayed, but Mr. Rubenstein’s gallery is set to open its doors on June 1, with “Helmut Newton: Sex and Landscapes,” an exhibition of 40 large-scale photographs that come directly from the fashion photographer’s estate. June 2 will bring an event with Neil Young and street artist Shepard Fairey, on the occasion of the release of Mr. Young’s new album.
GalleristNY in LA
“Hollywood is so much sexier than the art world,” Berlin-based art dealer Javier Peres was telling The Observer. “There’s much more hype, there’s more cash flowing at it. The art world in Los Angeles has always competed with Hollywood, and it’s always been a tough struggle.”
We were speaking with Mr. Peres in the convention center in downtown L.A. that last week housed the brand new art fair Art Platform Los Angeles, a venture of Merchandise Mart, the same company that owns New York’s Armory Show. It was the opening day of the fair, and Mr. Peres was exhibiting there; visitors were pouring through the doors at a steady clip. Meanwhile, the well-funded Getty Foundation was opening “Pacific Standard Time,” a series of exhibitions on postwar California art that spans scores of museums and commercial galleries and runs for the next six months.
It looked like art might be giving Hollywood a run for its money. Or, at least, that’s what a group of New York dealers setting up shop here are hoping.
GalleristNY in LA
As museum exhibitions open for previews across Southern California, as part of the Getty’s “Pacific Standard Time” initiative, many of the area’s dealers are joining international colleagues at the L.A. Mart downtown, readying their booths for the inaugural edition of the city’s Art Platform Los Angeles fair, which has a VIP preview opening scheduled for tomorrow at 2 p.m. (Gallerist will be there.)