Frieze London 2013

Eight Thoughts on the VIP Preview Day of Frieze London

A project by Lili Reynaud-Dewar.

1. A 20 percent decrease in VIP invitations on the opening day of this annual fair (Oct. 16) was intended to make the atmosphere here somewhat quieter and more conducive to art viewing and buying, but the fair seemed to have the same energy as in past years. The usual power players were on hand, including Greek collector Dakis Joannou, and Norman and Nora Stone, collectors from California. “A higher percentage of the people we invited must have come this year,” said fair co-director Amanda Sharp. Read More

Frieze New York 2012

Frieze VIP Shuttles, at Your Service

A BMW Alpina B7 at rest. (Courtesy Automotive Rhythms/Flickr)

This morning, Frieze Art Fair posted a nifty little video to their Facebook page advising potential visitors to Frieze on how to get there with animated diagrams outlining routes by train, taxi and shuttle bus (We’ve also written on the topic). The video, however, does not include the shuttle service available only to certain VIPs, who have the option of leaving the fair in a luxury BMW Series 7 equipped with sound pieces by Martin Creed, Frances Stark and Rick Moody. Read More


Armory Show Hires Noah Horowitz as Managing Director

Noah Horowitz

The Armory Show, the modern and contemporary art fair that takes place annually in New York, has hired Noah Horowitz, former director of the online VIP Art Fair, as managing director.

Mr. Horowitz, 32, holds a Ph.D. from London’s Courtauld Institute of Art in London and is on the faculty of the Sotheby’s Institute of Art in New York. He is the author of the book Art of the Deal: Contemporary Art in a Global Financial Market, which was released earlier this year. The VIP Art Fair, which had its first edition in January 2011, announced Mr. Horowitz’s departure on Friday; he begins his new job today with the Armory Show, which started in the mid 1990s in the Gramercy Park Hotel. Read More