The Bronx Museum of the Arts. (Photo by Jules Antonio/Flickr)

The Bronx Museum of the Arts is really on a roll this year, doing all sorts of interesting things to mark its 40th anniversary. It's made admission free, snagged the honor of commissioning Sarah Sze's work for the United States' 2013 Venice Biennale pavilion and now it is mounting a $1 million campaign to add 40 works to its collection. To help with that project, it's tapped Julieta Gonzalez as an adjunct curator devoted to advising on acquisitions. Ms. Gonzalez is currently chief curator of the recently reopened Museo Rufino Tamayo in Mexico City, and previously served as an assistant curator at Tate Modern.

The Ford Foundation has kicked in $500,000 to fund the acquisition initiative, and the Jacques and Natasha German Trust added $25,000 more. Ms. Gonzalez's appointment is funded by a five-year, $250,000 grant from an anonymous donor.

The Bronx Museum of the Arts. (t_a_i_s/Flickr)

Gallerist never shies away from a bit of good service journalism, and so we are happy today to announce that a news release just landed on our desk stating that the Bronx Museum of the Arts is offering a free family pass--good for four tickets--to anyone who visits during December. The pass is valid through through June 30, 2012. Regular admission to the museum is $5.

The occasion for this fine offer is news that NYC & Company, New York City's marketing company, has named the Bronx museum the "Culture Spot of the Month" for December.

The museum currently has on view solo shows of work by artists Antoni Muntadas and Emilio Sanchez. Acconci Studio's quirky lobby bookshelf installation is also still on view, which is alone worth a visit to the museum.