In the late 1960s and early 1970s, California was a contemporary-art backwater. Without a strong gallery system, work wasn’t likely to sell, and fine art existed in Hollywood’s shadow. Art professors and MFA students are always underdogs compared with the entertainment industry, but those on the West Coast—“snotty surfer upstarts,” as one artist put it—were considered even more so, by dint of the fact that they weren’t in New York. The best works in this exhibition curated by Constance Lewallen and Karen Moss take advantage of that outsider position, making use of art’s ability to conjure or invent new meanings and contexts.
The Bronx Museum of the Arts is really on a roll this year, doing all sorts of interesting things to mark its 40th anniversary. It’s made admission free, snagged the honor of commissioning Sarah Sze’s work for the United States’ 2013 Venice Biennale pavilion and now it is mounting a $1 million campaign to add 40 works to its collection. To help with that project, it’s tapped Julieta Gonzalez as an adjunct curator devoted to advising on acquisitions. Ms. Gonzalez is currently chief curator of the recently reopened Museo Rufino Tamayo in Mexico City, and previously served as an assistant curator at Tate Modern.
Gallerist never shies away from a bit of good service journalism, and so we are happy today to announce that a news release just landed on our desk stating that the Bronx Museum of the Arts is offering a free family pass–good for four tickets–to anyone who visits during December. The pass is valid through through June 30, 2012. Regular admission to the museum is $5.