art market-ing

Art Unfair

Scene from Art Basel Miami Beach, 2011. (Courtesy Rabbani and Solimene Photography/Getty Images)

Scene from Art Basel Miami Beach, 2011. (Courtesy Rabbani and Solimene Photography/Getty Images)

According to the Paper of Record, “Artworks and artists are increasingly becoming elements of advertising campaigns, not only for products and services aimed at the types of older, affluent consumers who have traditionally been patrons of the arts, but also for products and services seeking to reach consumers in their 20s and 30s who are already making art part of their lives. Among the brands and companies getting arty are American Apparel, Chanel, CondĂ© Nast, Dom PĂ©rignon, Gap, Hearst Magazines, Ketel One, Jaguar, Lincoln, Maserati, Red Bull, Samsung, StyleCaster, Vionnet, Louis Vuitton, David Webb and a number of hotels and lodging chains… The trend of artists and artworks playing a growing role in marketing is on display this week as South Florida gets ready for the 12th annual Art Basel Miami Beach, which officially begins on Thursday. “

Enjoy Florida, suckers.

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