Frieze London 2012

Frieze Masters Debuts Architectural Design

frieze masters Frieze Masters Debuts Architectural Design

(Courtesy Selldorf Architects and Frieze)

Frieze Masters, the historical counterpart to Frieze London art fair, has announced the architectural details of where it will be housed. This is the first year Frieze Masters is being held. It will showcase art from the ancient to modern eras. It is located at Gloucester Green in Regent’s Park, walking distance from the larger Frieze London.

According to a press release:

The design of Frieze Masters will employ light and air. High ceilings, natural light, tall silver birch trees and park benches in the public squares and walkways, will give visitors the sense of being in a park setting. The beauty of Gloucester Green and Regent’s Park will be brought inside through the transparent walls around the cafés and entrances, allowing for a play between interior and exterior space.

The space has been conceived to neither draw attention to nor deny the fair’s temporary structure but creates specific, individual spaces with walls and ceilings for the galleries. This approach allows each gallery their own architectural space and creates an intimate viewing experience. A refined palette of greys and whites will be employed to not only provide flexibility for the exhibitors’ individual needs and tastes, but also allow a coherent appearance for the fair.

Have a look at the above picture. The fair runs Oct. 11-14.

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