Nothing foreshadows the end of summer like news trickling in about Art Basel Miami Beach. Today’s announcement that the Scope Art Show has struck a sponsorship deal with cable network VH1 was just such news, and it gave us a slight shiver. Scope, the satellite art fair that will run concurrently with ABMB from Dec. 4 to 9, will make its biggest splash to date, occupying a 100,000-square-foot pavilion in midtown Miami, replete with a VH1 Outdoor Lounge for post-fair frolicking.
Known for being an incubator of emerging contemporary art galleries at over 45 art fairs over the past decade, Scope will present 20 innovative Breeder Program galleries along with 85 established international exhibitors. Scope’s Breeder Program includes some distinguished alumni, with Peres Projects, Bischoff/ Weiss and Taxter Spengemann among them.
The VH1 sponsorship will involve a series of collaborations on-site in Miami, online and on-air, and VH1 will present the Scope Miami Official Party with musical guests from VH1′s “You Oughta Know” franchise, which helped launch the careers of Amy Winehouse, Regina Spektor and James Blunt. The party will also feature visual work co-curated by SCOPE & VH1.
“The worlds of music and art are cross-pollinating more and more,” said Phil Delbourgo, SVP, Branding & Design, VH1 in a statement, “so we’re excited to partner with the visionaries at SCOPE.” We know, we know. Let the ABMB cultural cross-pollination fanfare begin.