David Zwirner gallery is bringing a lot of fine art to Art Basel next week. So much, in fact, that it has printed an entire separate catalogue to advertise it.
At roughly the size of half of quarter, and a quarter of the size of the complete Art Basel catalogue, the Zwirner catalogue is obviously not dedicated only to the Basel booth (though that will feature a hefty array of work by Dan Flavin, Donald Judd, John McCracken, Carol Bove, Stan Douglas, Suzan Frecon, Neo Rauch and Al Taylor). It also serves as sort of a yearbook of past exhibitions at the gallery.
Ben Thornborough, a spokesman for the gallery, said it’s the biggest the gallery’s ever done. They started putting these out for Basel in 2009 and, to his knowledge, Zwirner was the first gallery to ever distribute such a book.
At nearly 100 pages, this edition overflows with installation shot double trucks as well as information like provenance, past exhibitions and associated literature.
“It definitely shares a similar aesthetic with that of your standard auction catalogue,” Mr. Thornborough said. “But we would always provide that information to potential buyers on a fact sheet anyway.”
Looks way better than an auction catalogue, at any rate. Make sure you stop by the booth to snag one of these!