Still from video “Toilet Paper Magazine 14,” 2012. (Courtesy ‘Toilet Paper’)

Friday, Toilet Paper, the magazine by artist Maurizio Cattelan and photographer Pierpaolo Ferrari known for its cheeky, disturbing and ambiguous narratives and its high-production values, will unveil a billboard on the High Line to coincide with the launch of the magazine’s next issue.

While the High Line confirmed that there is a project by Toilet Paper being unveiled on Friday, it wouldn’t elaborate on what the project was. They’re being very secretive about the whole thing. Qu’est-ce qui se passe?

Perhaps this video, “Toilet Paper Magazine 14,” unveiled a couple of weeks ago, is a clue.

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