Frieze New York 2012

Frieze New York Taps Frances Stark, Martin Creed, Rick Moody for Sound Art Program

bmw Frieze New York Taps Frances Stark, Martin Creed, Rick Moody for Sound Art Program

A BMW Alpina B7 at rest. (Courtesy Automotive Rhythms/Flickr)

VIPs taking rides to and from Frieze New York on Randall’s Island in cars provided by BMW will encounter a special surprise inside those luxury automobiles: sound pieces by Martin Creed, Frances Stark and Rick Moody. (Plebeians, take heart: the pieces will be available for download on Frieze’s site beginning May 4.) The pieces were commissioned as part of a new initiative called Frieze Sounds, organized by Cecilia Alemani.

Here’s a little taste of what to expect inside the 7-Series Beamers, courtesy of Frieze’s news release:

— Martin Creed “will compose a short song that doubles as a hypnotic lullaby.”
— Rick Moody will create a “soundtrack” that “will take the guests on a journey where they will experience the poetic pleasure of getting lost.”
— Frances Stark will offer “a narrated audio collage that combines the sound of mocking birds with a voiceover.”

Frieze New York runs Friday, May 4, through Monday, May 7. VIPs will have access to the fair on Thursday, May 3.

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