The idea was simple—the woman who showed up to the Mondrian Hotel, and looked and acted the most like Kim Kardashian, won a cash prize of $1,000. At the moment, Paper magazine wins the prize for best coverage, if only for featuring the quote below.

"The contest began with PS1's Klaus Biesenbach chastising a rowdy crowd. 'Can you just shut up?' he demanded."

The photos are worth scoping if only for the woman who came dressed as Barbara Kruger’s W cover featuring a nude Kim. That contestant’s outfit even featured the floating coverlines: “It’s all about me/ I mean you/ I mean me.”